The Hockey Thread Feb 19, 2009 15:53:07 GMT -5
Post by Black Cat on Feb 19, 2009 15:53:07 GMT -5
Yes, that's the General Motors Place (nicknamed The Garage), but for the duration of the Olympics, it will be renamed Canada Hockey Place because the IOC doesn't allow such sponsorship en venues.
True that in today's professionnal sports, the venues named after something other than some big companies are rare. If we take a look at the 4 major sports in NA (122 teams), there’re 26 venues without a corporate name (some venues host two professional teams though, so let’s say there’re 110 different venues). Among them, some are about to be replaced (i.e. Giant Stadium in NY) or might be renamed because of the naming rights being sold (i.e. Rose Garden in Portland). Some venues do seem to have a name paying homage to some people (Raymond James Stadium in Tampa Bay and the Edward Jones Dome in St. Louis), but they are names of corporations that bought the naming rights.
Madison Square Garden in NY is one very interesting case since it is not even located on Madison Square and is the 4th building named like this. However, the company owning the venue (and its tenants, the NY Rangers of the NHL and the NY Knickerbockers of the NBA) is named Madison Square Garden, L.P., which also owns the Madison Square Garden Network. In fact, it’s like one big company.